Creating a world-class event doesn’t begin and end on the event day. It starts the moment someone buys a ticket or registers and continues long after the event concludes.
In the latest episode of The Events Cast Podcast, we spoke with Oliver Bailey from IMEX Exhibitions about how they foster meaningful experiences for their audience. This episode will share my insights on this topic and offer ideas inspired by our conversation.
Oliver emphasized that building a successful event experience requires truly understanding your audience—knowing what’s happening in their lives and how your event fits into that context.
Inspired by Oliver’s insights, I’ve explored how to translate this understanding into the digital realm and improve your event website to enhance the overall experience. Here are some actionable ideas:
- Enhance your travel and venue page: Go beyond just providing an address and a Google map. Offer valuable information about the venue tailored to your audience’s needs, including detailed travel options and nearby amenities.
- Optimize user experience on your event site: Ensure users can easily buy tickets and access essential event information like timings, agendas, and speaker details. Create a dedicated page for ticket holders with all the necessary information in one place.
- Implement an informational Chatbot: Add a chatbot to your website that can answer questions about your event, such as speaker recommendations, travel options, and venue information. Focus on providing useful information rather than sales pitches.
- Refine your registration form: Make the registration process seamless and user-friendly to encourage more sign-ups.
Tune in to the full episode to learn more.
Episode Resources:
Previous Episode
#92: Unlocking the Power of Experiential Events at IMEX
