A podcast to help event professionals get more attendees and grow their events.
Welcome!
The Events Cast is a show dedicated to all things event marketing where, in each episode, we dive into the marketing tactics and strategies that will help you attract new attendees, grow your audience, and sell out your events.
This podcast is your weekly dose of coaching, guidance and inspiration to help you achieve your marketing goals and boost your events.
Discover
Designing for Delight: Optimizing User Journeys on the Web
Francesca R. Balit, Podcast Host
Unlocking Event Promotion Success Through Podcasting
Amanda Ciccatelli, Senior Director, Marketing at HLTH
How Customer Psychology Increases Ticket Sales
Victoria Matey, Event Psychology Advisor
Building a Strong Event Marketing Team
Haydn Gush, Marketing Director at TEMBO IMPACT
The IBTM World Trends Report 2024
Alistair Turner, Managing Director at EIGHT PR & Marketing
What was your top learning from 2023 and how it will impact your events in 2024?
Kathryn Frankson, Keziah Smith-Scott, Alistair Turner, Jim Cermak, Sina Bünte, Mary Davidson, Anna Peters, Rae Malcham, Tamar Beck
It’s our Anniversary: 2 Years of The Events Cast
Francesca R. Balit, Podcast Host
Game On: Gamification Strategies to Boost Event Marketing
Richard Watanabe, Senior Marketing Manager at Questex
Integrating Motherhood and Career as an Event Marketer with Kathryn Frankson
Kathryn Frankson, Global Director of Marketing @ Money 20/20
Supported by
Behind the Mic
I’m Francesca the podcast host and Co-Founder of Bbr Web Design. Besides producing this podcast, I work with event producers helping them build and improve their event websites to convert visitors into attendees, grow their audience and sell more event tickets.
Through interviews with event professionals and solo episodes with myself, you’ll learn practical tips and strategies to better market your events along with real-world advice and trends happening in the wild and wonderful world of events.
Connect with me online
“I loved listening to this podcast, super informative and entertaining ! Can’t wait for more episodes, will be adding to my daily commute!!”
– HarperTinB29
“What a great show! As the subject states, I love the easily digestible format. Francesca really knows what topics to cover to get to the heart of what is useful for her audience. Highly recommend!”
– Carly Ries
“If you are in any way involved in events, you owe it to yourself and your reputation to listen to this gem of a show! Learn how to be more successful at what can be a misunderstood and overwhelming line of work.”
– The Marketing Book Podcast
“Wow I wish this show existed when I was planning events. This is packed with actionable tips and secrets to help you keep your sanity and your budget in check for your next event.”
– jxywvut